At a177, the privacy of every registered Pakistani member is taken seriously — not as a compliance formality, but as a core operating principle. This Privacy Policy explains exactly what personal data a177 collects from you, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you hold over your own information.
These six principles summarise how a177 approaches data privacy for every Pakistani member on the platform. The full legal text of each commitment is detailed in the sections below.
a177 does not sell, rent, or trade your personal information to third-party marketing organisations under any circumstances. The data you provide is used exclusively to operate your a177 account, comply with licensing obligations, and improve platform services.
a177 collects only the personal data that is strictly necessary for account registration, identity verification, payment processing, fraud prevention, and regulatory compliance. We do not collect data speculatively or build profiles beyond what our operations require.
All personal data held by a177 is stored in encrypted form using industry-standard security protocols. Data in transit between your device and a177's servers is protected by 256-bit SSL encryption — the same standard used by major Pakistani banks for their online portals.
Every data processing activity conducted by a177 has a defined lawful basis — either contractual necessity, legal obligation, legitimate interest, or your explicit consent. a177 does not process your data without a clearly identifiable and justifiable legal reason for doing so.
a177 does not hold personal data indefinitely. Retention periods are set by the requirements of our international gaming license, anti-money laundering obligations, and operational necessity. Data is deleted or anonymised once the retention period expires and there is no legitimate reason to continue holding it.
As an a177 member, you hold genuine rights over your personal data — including the right to access it, correct it, request its deletion, and object to certain processing activities. a177 maintains a clear process for handling data rights requests and responds within defined timeframes.
This Privacy Policy ("Policy") describes how a177 ("a177", "we", "us", or "our") collects, processes, stores, and protects the personal data of individuals who access or use the a177 online gaming and sports betting platform, available at a177.bid ("the Platform").
This Policy applies to all personal data collected in connection with:
This Policy should be read in conjunction with a177's Terms & Conditions and Responsible Gaming Policy, which together form the full framework of agreements between a177 and its Members.
Pakistani Members: This Policy is written in English, which is the governing language of the a177 platform. If you are accessing a177 from Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, or any other Pakistani city, this Policy applies in full to your account and all data a177 holds about you.
a177 is the data controller in respect of all personal data collected and processed in connection with the Platform. As data controller, a177 determines the purposes for which personal data is processed and the means by which that processing is carried out.
a177 operates under an international online gaming license that imposes binding data protection obligations on the Platform, including minimum security standards, defined retention periods, and mandatory data subject rights provisions. These obligations are reflected throughout this Policy.
Where a177 engages third-party service providers who process personal data on a177's behalf — for example, payment processing providers, identity verification partners, or game software providers — those parties act as data processors under contractual terms that require them to process data only in accordance with a177's documented instructions and to implement appropriate security measures. a177 remains responsible for the lawful processing of your data in such arrangements.
a177 collects the following categories of personal data from Members and platform visitors:
| Data Category | Specific Data Items | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, CNIC document scan (front and back), selfie photograph | KYC verification prior to first withdrawal |
| Contact Data | Pakistani mobile number (+92 format), email address, city of residence | Account registration |
| Account Data | Username, password (hashed, never stored in plain text), account preferences, responsible gaming limit settings | Account registration and ongoing use |
| Financial Data | JazzCash / EasyPaisa account numbers, bank account details, deposit and withdrawal history, PKR transaction amounts | Payment processing |
| Transactional Data | Bet history, game session records, game outcomes, wager amounts, bonus activity, win and loss records | Platform use |
| Technical Data | IP address, device type and identifier, browser type and version, operating system, session timestamps, login activity log | Platform use and login events |
| Communications Data | Content and metadata of live chat conversations, email correspondence, support tickets | Customer support interactions |
a177 does not collect sensitive personal data such as health information, religious beliefs, or political opinions except where expressly required by applicable law or regulation, and in no such case for commercial purposes.
a177 collects personal data through the following channels:
a177 processes your personal data only for purposes that have a defined and lawful basis. The table below sets out the primary processing purposes and the legal basis for each:
| Processing Purpose | Legal Basis |
|---|---|
| Registering and maintaining your a177 account | Performance of contract |
| Processing deposits and withdrawals in PKR | Performance of contract |
| Age and identity verification (KYC) | Legal obligation (gaming license requirements) |
| Anti-money laundering and fraud screening | Legal obligation |
| Providing 24/7 customer support | Performance of contract |
| Responsible gaming monitoring and intervention | Legal obligation / legitimate interest |
| Platform security, fraud prevention, and abuse detection | Legitimate interest |
| Sending service communications (account notices, security alerts) | Performance of contract / legitimate interest |
| Sending promotional communications (if opted in) | Consent |
| Platform analytics and service improvement | Legitimate interest |
| Compliance with court orders or regulatory requests | Legal obligation |
Where a177 relies on legitimate interest as a lawful basis for processing, a177 has conducted a balancing assessment to confirm that such processing does not override your fundamental privacy rights, and that the processing is necessary and proportionate to the interest pursued.
a177 does not sell, rent, or trade your personal data to any third party for that party's own commercial purposes. a177 shares personal data with third parties only in the following defined circumstances:
No Marketing Third Parties: a177 does not share your email address, mobile number, or any personal contact information with third-party marketing companies. Promotional communications from a177 are sent exclusively by a177 itself, to members who have opted into such communications.
a177's Platform is operated under an international gaming license, and elements of a177's technical infrastructure — including server hosting, game provision systems, and payment processing — may involve the transfer and processing of personal data in jurisdictions outside Pakistan.
When personal data is transferred outside Pakistan in connection with a177's operations, a177 ensures that such transfers are carried out in compliance with applicable data protection requirements. Specifically, a177 implements the following safeguards:
By creating an a177 account and using the Platform, you acknowledge that your personal data may be processed in international jurisdictions as part of a177's operation under its international gaming license.
a177 retains personal data for as long as is necessary to fulfil the purposes set out in this Policy, subject to the following retention principles:
At the expiry of the applicable retention period, personal data is either permanently deleted from a177's systems or anonymised such that it can no longer be associated with an identifiable individual. a177 reviews its data retention schedules periodically and updates them as required by changes in licensing obligations or applicable law.
a177 implements a multi-layered security framework to protect your personal data against unauthorised access, disclosure, alteration, or destruction. The technical and organisational security measures in place include:
Despite these measures, no internet-based platform can guarantee absolute security. In the event of a data security incident that may affect Members' personal data, a177 will notify affected Members and relevant authorities in accordance with its obligations under applicable law and its international gaming license.
a177 uses cookies and similar tracking technologies on the Platform to enable core functionality, improve your user experience, and gather analytics data about Platform usage patterns. The following categories of cookies are used:
a177 does not use third-party advertising cookies or cross-site tracking cookies that build marketing profiles of your behaviour across other websites. Your a177 browsing activity is not shared with advertising networks.
You may manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from accessing your a177 account and using Platform features.
As a person whose personal data is processed by a177, you hold the following rights in respect of your data. These rights are enforceable and a177 has established a process for handling data rights requests within defined timeframes:
Request a copy of all personal data a177 holds about you, together with information about how it is being processed.
Request correction of any inaccurate or incomplete personal data a177 holds about you. Some corrections require re-verification.
Request deletion of your personal data where there is no legitimate reason for a177 to continue holding it, subject to legal retention obligations.
Request that a177 restrict the processing of your data — for example, while a rectification request is being assessed.
Request your personal data in a structured, commonly used format for transfer to another service, where technically feasible.
Object to processing activities based on legitimate interest, including profiling for responsible gaming monitoring purposes.
To exercise any of these rights, submit your request to a177's support team via live chat in your account dashboard or via the email address listed in the footer of this page. a177 will acknowledge your request within 48 hours and respond substantively within 30 days. Requests may be subject to identity verification before a177 discloses or modifies personal data.
The right to erasure is subject to a177's legal retention obligations. Where a177 is required by its gaming license or anti-money laundering regulations to retain your data for a defined period, it cannot delete that data before the mandatory retention period expires, even in response to a valid erasure request. a177 will inform you of any such limitation when responding to your request.
21+ The a177 Platform is strictly for adults aged 21 years and above. a177 does not knowingly collect personal data from individuals under the age of 21, and the Platform is not directed at or intended for minors.
a177 requires all Members to confirm that they are 21 or older at the time of registration and performs CNIC-based identity and age verification as part of the KYC process prior to processing any withdrawal. Where a177 has reasonable grounds to believe that a Member may be under 21 — including on the basis of information disclosed in communications, inconsistencies in provided data, or third-party reports — a177 will immediately suspend the account and initiate an age verification review.
If it is confirmed that personal data has been collected from an individual under 21, a177 will delete all such data from its systems without delay and return any deposited funds to the payment source from which they originated.
If you are a parent or guardian and you believe that an individual under 21 in your care has registered an account on a177, please contact a177's support team via live chat immediately so that the account can be closed and the situation resolved appropriately.
a177 may send promotional communications — including information about bonuses, promotions, new game launches, PSL-related betting offers, and other a177 marketing content — to Members who have opted in to receive such communications at the time of registration or subsequently via their account preferences.
Participation in a177's marketing communications is entirely optional. Opting out of marketing communications has no effect on your access to a177's core Platform services. You may opt out at any time by:
a177 will process opt-out requests within five business days. After opting out, you will continue to receive service communications from a177 that are essential for the operation of your account — for example, security alerts, transaction confirmations, KYC verification requests, and important account notices. These communications are not promotional in nature and cannot be opted out of while your account is active.
a177 reserves the right to update this Privacy Policy at any time. Changes may be made to reflect changes in a177's data processing activities, new or amended obligations under a177's international gaming license, changes in applicable privacy law, or improvements to a177's data protection practices.
Where material changes are made to this Policy — meaning changes that significantly affect how a177 uses your personal data or your rights in relation to it — a177 will notify registered Members by email to their registered address and/or by a prominent notice displayed on the Platform. The notification will describe the nature of the changes and the date on which they take effect.
Minor clarifications, formatting changes, and corrections that do not affect the substantive meaning of the Policy may be made without direct notification. The effective date displayed at the top of this Policy will always reflect the date of the most recent revision. You are encouraged to review this Policy periodically to stay informed of how a177 handles your personal data.
Your continued use of the a177 Platform following the notification of any material Policy revision constitutes your acknowledgement and acceptance of the revised Policy. If you do not accept the revised Policy, you should contact a177 to close your account.
If you have any questions about this Privacy Policy, wish to exercise any of your privacy rights, or have a concern about how a177 has handled your personal data, please contact a177's Data Protection team through one of the following channels:
When submitting a data rights request or privacy complaint, please include your registered account username, the specific right you wish to exercise or the nature of your complaint, and any relevant dates or reference numbers. This will allow a177's team to locate your records and handle your request efficiently.
If a177 is unable to resolve your privacy complaint to your satisfaction through its internal process, you have the right to escalate the complaint to the data protection supervisory authority of a177's licensing jurisdiction. a177 will provide the relevant contact details upon request if you reach this stage of the escalation process.
a177 handles your personal data with the same care it applies to your PKR balance — securely, transparently, and under international licensing standards. Join Pakistan's most trusted gaming platform and play with complete confidence.
21+ a177 is strictly for adults aged 21 and above. Please play responsibly.